Expertise

• Reporting

  Writing, proofing and editing, and reporting overhaul. Sifting through the so whats? to find the real story. A keen eye for numbers, making sure the maths adds up.

• New business development

  Preparation of collateral, sample reports, costings, meeting prospects.

• Outsourcing

  Experience of implementing reading and coding to India and Eastern Europe. Training, initial roll out, getting them up to speed and maintaining quality.

• Data Integration

  Integration of market research and media planning data into media evaluation projects, including commisioning the research and data. First hand market research experience. Ability to find outcomes, not just outputs.

• Social media

  Running social media analysis alongside regular media evaluation projects, with integration.

• Methodology and analytics

  Direct hands-on experience of several different methodologies and their pros and cons, and change management. Consistency management.

• Operations

  Improving internal processes to maximise efficiency and profit.

• Media Monitoring

  Solid understanding of the monitoring process and its relationship with evaluation, how it fits into the sales pitch and internal processes.

• Client and project management

  Extensive experience of running large and complex projects and client handling and networking at a senior level. UK and international, in-house and PR agencies.

• Training and recruitment

  10+ years experience of recruiting for evaluation teams and training staff at all levels.

• Public relations

  I hold the CIPR Diploma in Public Relations and have supervised the PR team for a major research organisation.